Planning Ahead

In her latest Square One column, Ashley H. White can't believe that Imprint Theatreworks is ready to announce its third season. Not yet, though.

published Friday, May 10, 2019

Photo: Evan Michael Woods
Ashley H. White is Artistic Director of Imprint Theatreworks


Dallas — Season Three.

It’s weird to think about. We’re only one show and festival into Season Two, yet, here we are. A few weeks ago, I sat down in front of our Board of Directors alongside Managing Director, Kyle Igneczi, and we shared our third Season with them. We began with a toast, celebrating our first Season, the start to our second Season and what was to come with it, and then cheered to the future, to the third.

We took the time to reflect on all the hard work we’ve invested into this project. The blood, sweat, and tears. The tireless team and Board of Directors. We celebrated the victories, laughed at the memories, and even reflected on some of the challenges. We had a similar moment at our Staff Retreat early last month. Both were quite moving.

It’s surreal to look back on. Time just seems to keep passing, faster and faster, but then every opportunity, challenge, and accomplishment feels massive and extreme.

When I became a mother, a friend told me that with parenthood, the days are long, but the years fly by. It’s so true, and the same seems to go with this business. Every day is packed to the brim with projects, planning, and strategy, but then you’re so into every moment that what feels like five months in, you step back and realize it’s been a year and a half, you’ve now produced six full-scale productions, two festivals, two verge pieces, and even though you’ve got several more to go, it’s time to plan the next calendar year.

It’s crazy.

Planning seasons is a fun but intimidating thing. As we are in the midst of many season announcements, after each one, I think to the hard work the Artistic Directors and teams put into structuring their programming. I salute them and I see all of the work that goes into it; it’s not easy. It was one of the most exciting parts when we dreamed of starting a theater—“we’re going to do THESE shows!”

It’s truly quite a vulnerable experience. You’re taking your artistic vision, a part of your creative soul, molding it into a package, and then offering it to the world. You hope it will take flight, knowing that whether it does or does not, you’re revealing a very real and true part of yourself with every decision that has been made.

But hell, that’s what art is supposed to be, isn’t it?

I’m very proud of our seasons thus far and I think Season Three continues our trends while expanding on many of the things we’ve begun. Board Vice President Joe Messina and I have always tried to incorporate our voices into our seasons while choosing programming that supports the organization as a whole.

This year, the top things we considered in constructing a season were voice, impact, and staying true to our Mission.

Oh, and this isn’t a season announcement. You have to wait a little bit longer. 😉

When thinking about voice, we took a lot of time considering what that meant for a company in its third season. Even though I feel like we are still brand new, and in a lot of ways we are, there is an expectation and need for consistency and brand by the time you get to your third year of programming. What does that mean? To me, it meant defining ourselves. Establishing ourselves with the intent to remain a player in this community for the long term.

That blended nicely into Impact. In what is likely to be a tumultuous year, 2020, I wanted to find shows that inspire hope, community, and chosen family. What does it mean to find your tribe or your place in the world? What does it mean if you lose it?

Regarding our mission, when we founded, we made a promise to the DFW Community to produce engaging ensemble-based works that unite the community. That is front of mind in all of our programming—and in 2020 we’re going to be adding even more opportunities to unite and engage. It’s a promise we plan to keep.

Our third season is called HOME. It explores what that is, what home means to different people in different walks of life. It challenges social constructs and begs for understanding. It looks at the world and demands a place within it. It also bears a significant meaning for us as a company. Here in our third season, we want to invite artists to consider us a home, we want to establish a home base for our audiences, and we want to make sure Dallas knows that we love, respect, and call it our very own Home.

We can’t wait to share it with you.

HOME, our third season will be announced on June 24 at our annual Season Announcement Party at Stomping Ground Comedy Theater. You heard it here first. 😉


» Imprint Theatreworks presents Dave Malloy's Ghost Quartet, May 31-June 16 at the Bath House Cultural Center.







  • January: The Importance of Team
  • February: Lessons Learned
  • March: Curtain Up
  • April: About the Company Manager
  • May: Another Closing, Another Show
  • June: Finding Clarity in Chaos
  • July: Theatre Directing Life Hacks
  • August & September: On hiatus
  • October: Finding Comfort through Creativity
  • November: Season One and Done
  • December: no column


  • January: no column
  • February: Change Happens
  • March: No Place Like Home
 Thanks For Reading

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Planning Ahead
In her latest Square One column, Ashley H. White can't believe that Imprint Theatreworks is ready to announce its third season. Not yet, though.
by Ashley H. White

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