TheaterJones co-founder and editor Mark Lowry

Keep Arts Journalism Thriving

TheaterJones, which has canvassed the North Texas performing arts scene for seven years, has big plans and we're asking you to help us grow. Read about our crowdfunding campaign here.

published Wednesday, February 3, 2016


On Jan. 23, 2016, turned seven years old. Since we launched in 2009, our writers and critics have tirelessly chronicled the entire North Texas performing arts scene—theater, dance, classical music and comedy—canvassing a region the size of the state of Connecticut to bring you everything we can: news, reviews, interviews, searchable event listings and more. Collectively, our team sees more than 500 performances a year. We’re proud of the work they contribute, and we’re dedicated to paying them for their knowledgeable, professional-quality contributions.

Photo: TJ
Editor Mark Lowry in our TJ offices in Deep Ellum

And we do it for you. The arts lover. The arts maker. The arts goer who has a limited amount of hard-earned money to spend on attending performances in a region—DFW is the fourth-largest metropolitan statistical area in the U.S., and the largest in the south—with a wealth of arts choices.

We're proud to be a voice for the wide range of performing arts groups here—from the small theater, dance and chamber/choral groups to the multi-million dollar organizationsand we're getting louder. We're asking for you to help us grow. We've created an IndieGogo crowdfunding campaign with the goal of raising $50,000 over the next six weeks.

With your investment, we will launch a growth-oriented strategy for the future:

  1. Developing arts journalists and compensating talented, qualified writers and photographers for their tireless, excellent work.

  2. Web hosting, office and recording equipment, especially as our plans include more video and audio production.

  3. New technological development in the web, mobile and the connected device space.

  4. Aggressive marketing through social media, traditional and digital advertising outlets so that we can reach an even larger audience.

You can read more about this in our IndieGogo campaign. Click this link, or click the embedded campaign below.



We've added perks, including tickets to local performing arts events, to various giving levels. Only 20 show up on the IndieGogo campaign at one time, but we have about 50 more that will be added as these are taken.

Thank you to the organizations and individuals that have donated: Alamo Drafthouse, Amphibian Stage Productions, Angelika Film Center, Anita N. Martinez Ballet Folklórico, Blue Candlelight Music Series, Blue Mermaid Spa, Bruce Wood Dance Project, Cara Mía Theatre Company, Circle Theatre, City Yoga, Dallas Bach Society, Dallas Black Dance Theatre, Dallas Comedy House, Dallas Opera, Dallas Summer Musicals, Dallas Theater Center, Danielle Georgiou Dance Group, Eisemann Center for the Performing Arts, Echo Theatre, The Festival of Independent Theatres, Fun House Theatre and Film, Gregory Sullivan Isaacs, Jubilee Theatre, Justin Locklear, M. Lance Lusk, Lyric Stage, Chuck Marcelo, Mark Oristano, Pocket Sandwich Theatre, Shakespeare Dallas, Stage West, Theatre Three, Texas Ballet Theater, Trinity Shakespeare Festival, Turtle Creek Chorale, WaterTower Theatre, Undermain Theatre, Uptown Players.

And thanks to Fun House Theatre and Film, Jeff Swearingen (playing James Lipton!), videographer Brandon Cunningham, and local actors B.J. Cleveland, Lydia Mackay, Liz Mikel, Tina Parker and Jeffrey Schmidt for contributing their time to the video above. Also thanks to the groups that submitted video entries in our "We've Got You Covered" contest; look for those to pop up on social media and our YouTube page over the coming weeks.

And remember, another way you can help is by advertising on the site, where your arts organization or business will reach a diverse audience of arts loving patrons. To inquire about advertising, contact Bren Rapp, Director of Sales and Marketing, at Our advertising options will also increase this year as we develop a new site and more products.

And to those who have been advertising: thank you! Thanks For Reading

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Keep Arts Journalism Thriving
TheaterJones, which has canvassed the North Texas performing arts scene for seven years, has big plans and we're asking you to help us grow. Read about our crowdfunding campaign here.
by Mark Lowry

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